If you are using Google Tag Manager, you might have seen two options when you setup Google Analytics Tag. These…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? If you have this or…
When you export GA4 data to BigQuery, you will see one or two user tables, depending on your GA4 implementation.…
Here are all the links to Black Friday offers on our online courses: Digital Analytics Implementation Mastery (Nov…
During Black Friday and Cyber Monday, retailers will experience a huge surge in traffic on their sites and apps from…
In the evolving digital landscape, businesses are increasingly embracing a multi-platform presence, encompassing websites and mobile applications. To effectively track…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and…
Google Analytics 4 (GA4) provides a variety of metrics to help you track the revenue generated by your website or…
Before you start diving into GA4 data in BigQuery, let’s take a look at what BigQuery is. If you already…
In the previous post. I provided various reasons to send the GA4 data to BigQuery. In this post, I will provide…