GA4 Site Search tracking is a feature that lets you track the keywords users are searching on your site. These…
In this post, I will show you how you can exclude traffic from your internal users. Internal users can be…
A4 Effective user ID is a unique ID associated with a user’s browser instance or app installation. Google Analytics uses…
GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining…
I hope you already know that you cannot send PII data to Google Analytics. Pii data includes information such as…
“Just use BigQuery” is the advice many “GA4 experts”, who have never even written a SQL query or dealt with…
Google Analytics 4 (GA4) has two main components, events and users. In the past, I showed you how you can…
The Checkout journey report in GA4 is a predefined report that shows the data and visualization of the number and…
A lot of business and marketing data is stored in Google Sheets or sent from various 3rd party tools to…
Audience feature in GA4 allows you to create a group of users who meet certain criteria. We have written about…