To keep your data fresh, you’ll want the function to run automatically once a day. We’ll use Google Cloud Scheduler to trigger…
Integrating Amplitude with Snowflake gives product, data, and growth teams a powerful advantage: a single, unified source of truth for…
When Should You Delete a Property Notes: Step-by-Step Guide to Deleting a Property Need help with Ampltitude? Email us at…
Creating a custom event is straightforward in Amplitude. That’s it! Your new event is now available for use in your…
Understanding who your users are and what actions they take is the foundational step for any data-driven product team. But…
Before you can analyze user behavior, track events, or build powerful dashboards, you need a place to store your data.…
Blocking is a less permanent, reversible action. Think of it as a “pause” button for data ingestion. It stops Amplitude…
Master Amplitude Analytics on your WordPress site with our step-by-step guide. We’ll show you how to unlock powerful user insights…
Just like with events, you can merge inconsistent property names with amplitude transformation feature. Example: Some of your events have a…
Everyone is excited to get data into Amplitude and start building charts. But in the rush to get answers, it’s…
When you’re tracking events on a public, unauthenticated website, chances are some of your “visitors” aren’t real people. Automated crawlers,…
Why Use Display Names? The Benefits Before we get to the “how,” let’s cover the “why.” Giving your events and…
One of the best practices of any analytics implementation is testing and verifying that the analytics set up is actually working.
We discuss how you can do so using the real-time report in GA4, Google Tag Manager and Tag Assistant and the DebugView in GA4.
What is Minimalism?The core concept of minimalism is living simply and having only those things that you absolutely need. It…
Universal Analytics and Google Analytics are two distinct analytics platforms by Google used by businesses to collect data from their…
JavaScript is an essential part of marketing analytics; a lot of marketing analytics tools are JavaScript codes. Google Tag Manager…
Custom JavaScript Variables in Google Tag Manager allows you to create your own variables to provide you with the data…
Gentleman or lady in the streets, freak in the spreadsheets TLDR; Spreadsheets are versatile tools good for basic data analysis…