As you migrate from Universal Analytics (also called UA or GA3) to GA4, you are going to be comparing the…
In Google Analytics, the Lifetime Value report provides insights into the value that customers bring to a business over their…
Sign in to your Google Analytics account using your Google account credentials. Navigate to the Admin section by clicking on…
In today’s digital landscape, multi-channel marketing has become essential for businesses to reach their target audience effectively. With the rise…
As a content marketer, you’re constantly looking for ways to improve your content strategy and get more out of your…
Direct/None traffic is a type of traffic that represents visitors who arrive at a website without a referral source. In…
Google Analytics is a popular web analytics service offered by Google that helps website owners and marketers track and analyze…
The user ID feature in Google Analytics 4 allows us to count the users accurately and will enable us to…
Retention reports in Google Analytics 4 offer a great new way to look at your data.
Learn about the types of reports in Google Analytics 4.