Google Analytics 4 (GA4) has two main components, events and users. In the past, I showed you how you can…
The Checkout journey report in GA4 is a predefined report that shows the data and visualization of the number and…
A lot of business and marketing data is stored in Google Sheets or sent from various 3rd party tools to…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and…
Audience feature in GA4 allows you to create a group of users who meet certain criteria. We have written about…
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that helps you measure your website performance…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and…
Event and event parameters are core to GA4 configuration. Every action a user takes on your site can be tracked…
What is AMP and why use it? AMP was created by Google in 2015 as a way to improve the…
Google Analytics 4 (GA4) is the latest version of Google Analytics, designed for the future of measurement. It is a…