What is the Audience report in GA4? The Audiences report in Google Analytics 4 is a report that shows you…
A custom funnel report in Google Analytics 4 is a report that allows you to track the steps that users…
Comparing Average Engagement Time in GA4 with Average Time on Page with UA is like comparing apples to oranges. Even…
These days there is a lot of buzz in the marketing community about the use of Artificial Intelligence (AI) and…
As you migrate from Universal Analytics (also called UA or GA3) to GA4, you are going to be comparing the…
GA4 allows you to send data to BigQuery. If you want to give access to other people in your organization…
In Univeral Analytics, the old version of Google Analytics, there were metrics called “Unique Pageviews”. However, that metric does not…
In Google Analytics, the Lifetime Value report provides insights into the value that customers bring to a business over their…
Sign in to your Google Analytics account using your Google account credentials. Navigate to the Admin section by clicking on…
In today’s digital landscape, multi-channel marketing has become essential for businesses to reach their target audience effectively. With the rise…