If you’ve ever made a business decision based on your GA4 data — only to discover months later that the…
A few months ago, I was reviewing a GA4 implementation for a company investing heavily in Google Ads. Their campaigns…
I was auditing a GA4 implementation for a company that had just launched a major campaign. The marketing team had…
Part of the GA Auditor 150 A few years ago, I was auditing a GA4 property for an ecommerce business…
A few years ago, I was auditing a GA4 implementation for a client that had invested heavily in tracking. They…
I was reviewing acquisition reports with a client when someone from the marketing team asked: “Why do we have three…
A few months ago, I was reviewing a GA4 implementation for a company that had recently launched a new cookie…
I was reviewing a GA4 property with a client when the SEO manager asked a question that sounded simple: “Which…
A few months ago, I was working with a team that wanted to analyze how user behavior had changed over…
A few years ago, I was reviewing a GA4 implementation for a business that couldn’t understand why their marketing reports…
I was reviewing a GA4 implementation for a company investing heavily in Google Ads remarketing when the paid media manager…
When Google launched GA4, Enhanced Measurement was one of its biggest selling points. Turn it on, and GA4 automatically starts…
You launch a successful Google Ads campaign. Visitors arrive on your website. They browse products, begin the checkout process, and…
One of the quickest ways to distort your GA4 reports is to allow your own employees, agencies, developers, and stakeholders…
I was reviewing a GA4 property for a client running Google Ads remarketing campaigns when I asked a simple question:…
I was reviewing acquisition reports with a client when someone from the paid media team said: “There’s no way Paid…
Common findings during a GA4 audit is not that Key Events are missing—it’s that they don’t represent meaningful business outcomes.…
Most GA4 audits begin by answering a simple question: Are the events firing? If the answer is yes, many organizations…
Many GA4 audits start with tags, events, conversions, and reports. While those elements are important, they often distract from a…
When I start a GA4 audit, one of the first things I review is the list of Key Events. You…