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Category: GA4

How to Backfill GA4 Data in BigQuery (And Make It Actually Usable)

December 15, 2025 admin

If you’ve ever connected GA4 to BigQuery, you’ve probably had this realization at some point: “Wait… where is my historical…

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Posted in: GA4

How to connect Google Search Console to Google Analytics 4 (GA4)

November 2, 2024 admin Leave a comment

Google Search Console provide you information about your sites visibility in Google Search engine. By connection Google Search Console with…

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Posted in: GA4, Google Analytics 4

What is Server-Side Tracking in Google Tag Manager?

October 13, 2024 admin Leave a comment

To fully grasp server-side tracking, we must first understand client-side tracking. Traditionally, when you enter a URL into your browser,…

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Posted in: GA4, Google Analytics 4, Google Tag Manager, Trending

The Ultimate GA4 Graph Visualization Guide

September 21, 2024 admin Leave a comment

One useful tool that can assist you in understanding the traffic to your website or app is Google Analytics 4…

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Posted in: GA4, Google Analytics 4 Filed under: The Ultimate GA4 Graph Visualization Guide

Google Analytics 4: A Unified Approach to Measuring Apps and Websites

November 9, 2023 Vemmanna Leave a comment

In the evolving digital landscape, businesses are increasingly embracing a multi-platform presence, encompassing websites and mobile applications. To effectively track…

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Posted in: GA4, Google Analytics 4 Filed under: Google Analytics 4 A Unified Approach to Measuring Apps and Websites

Google Analytics 4 to Improve Subproperty Filtering of Automatically Collected Events

November 4, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and…

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Posted in: GA4, Google Analytics 4 Filed under: Google Analytics 4 to Improve Subproperty Filtering of Automatically Collected Events

Difference between Total Revenue, Purchase Revenue & Item Revenue in Google Analytics 4

November 2, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) provides a variety of metrics to help you track the revenue generated by your website or…

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Posted in: GA4, Google Analytics 4 Filed under: revenue in Google Analytics 4

Item-scoped custom parameters in BigQuery Export and Measurement Protocol in Google Analytics 4

October 29, 2023 Vemmanna Leave a comment

Item-scoped custom parameters in Google Analytics 4 (GA4) allow you to collect additional data about the products or services that…

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Posted in: GA4, Google Analytics 4 Filed under: Item-scoped custom parameters in BigQuery Export and Measurement Protocol

How To Import Google Analytics 4 conversions into Google Ads

October 25, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer…

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Posted in: GA4, Google Analytics 4 Filed under: Import Google Analytics 4 conversions into Google Ads

How To Track File Downloads In GA4

October 23, 2023 Vemmanna Leave a comment

Tracking file downloads in Google Analytics 4 (GA4) is an important way to measure how users are interacting with your…

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Posted in: GA4, Google Analytics 4 Filed under: How To Track File Downloads In GA4

How to use GA4 with BigQuery?

October 21, 2023 admin Leave a comment

GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…

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Posted in: BigQuery, GA4

GA4 BigQuery event_timestamp field Demystified

admin Leave a comment

When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp.  event_date field contains the…

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Posted in: BigQuery, GA4

Predictive Metrics in GA4

October 19, 2023 Vemmanna Leave a comment

Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…

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Posted in: GA4, Google Analytics 4 Filed under: predictive metrics in Google Analytics 4 (GA4)?

GA4 Custom Dimension: What, Why and How

October 17, 2023 Vemmanna Leave a comment

What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…

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Posted in: GA4, Google Analytics 4 Filed under: GA4 Custom Dimension

GA4 Data Filters: What, Why and How

October 13, 2023 Vemmanna Leave a comment

GA4 Data Filters is the feature in Google Analytics 4 that provides the ability to apply filters to detail reports,…

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Posted in: GA4, Google Analytics 4 Filed under: How to Apply Filters to Detail Reports in Google Analytics 4

Google Analytics 4 adds e-commerce dimensions and metrics to custom report builder

October 9, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, which aims to provide a more complete and…

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Posted in: GA4, Google Analytics 4 Filed under: Google Analytics 4 adds e-commerce dimensions and metrics to custom report builder

Tracking additional Google Analytics 4 Events

September 25, 2023 Vemmanna Leave a comment

This is an article about tracking additional events in Google Analytics 4 (GA4) on Shopify stores. It discusses what events…

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Posted in: GA4, Google Analytics 4 Filed under: Tracking additional Google Analytics 4 Events

Google Analytics 4 and BigQuery User Data Export

September 24, 2023 admin Leave a comment

Google Analytics 4 (GA4) has two main components, events and users.  In the past, I showed you how you can…

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Posted in: GA4, Google Analytics 4 Filed under: Google Analytics 4 and BigQuery User Data Export

How to see explorations of all properties in one view in Google Analytics 4

September 22, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and…

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Posted in: GA4, Google Analytics 4 Filed under: explorations of all properties in one view in GA4

How to Fix Missing Revenue Data in Google Analytics 4

September 18, 2023 Vemmanna Leave a comment

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that helps you measure your website performance…

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Posted in: GA4, Google Analytics 4 Filed under: How to Fix Missing Revenue Data in Google Analytics 4

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  • How to Set Up Meta Event Deduplication( Meta Pixel & Conversion API) Using Google Tag Manager
  • How to Build a Lightweight CDP (Customer Data Platform) Using Server-Side Google Tag Manager and Stape Store
  • How to Configure AdRoll Conversion Tracking Using Server-Side GTM
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