Content groups in google analytics 4 allow us to categorise content in buckets thereby enabling us to view content metrics based on related groups of information instead of individual pages. Using content groups, we can assess which of our product or service categories are performing well or not. Most importantly, we can establish how and which of our website content is helping in achieving our business objectives.
In this post, I will share several GA4 BigQuery Examples Queries and also provide you with information on getting a…
GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…
GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics,…
When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the…
Here is a question that we got from a user Our campaign landing pages have a lot of traffic from…
The outbound clicks feature in GA4 allows you track the number of clicks you are getting on a link that…
GA4 Site Search tracking is a feature that lets you track the keywords users are searching on your site. These…
Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…
What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…
A4 Effective user ID is a unique ID associated with a user’s browser instance or app installation. Google Analytics uses…
GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining…
GA4 Data Filters is the feature in Google Analytics 4 that provides the ability to apply filters to detail reports,…
Google Tag Assistant is a google chrome extension used in troubleshooting installation of various google tags to ensure that they are installed correctly and are working. We discuss on how to install it, but most importantly how to use it to ensure that your tags are intact and in place.
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, which aims to provide a more complete and…
I hope you already know that you cannot send PII data to Google Analytics. Pii data includes information such as…
This is an article about tracking additional events in Google Analytics 4 (GA4) on Shopify stores. It discusses what events…
“Just use BigQuery” is the advice many “GA4 experts”, who have never even written a SQL query or dealt with…
Google Analytics 4 (GA4) has two main components, events and users. In the past, I showed you how you can…
The Checkout journey report in GA4 is a predefined report that shows the data and visualization of the number and…