A step by step guide on how to track e-Commerce view_item events in Google Analytics 4.
You know that Google Analytics is sunsetting Universal Analytics, the current version of free Google Analytics, in just a few…
This article will highlight the Active Users and Stickiness metrics. To see these metrics go to Engagement reports in Google…
This article will cover setting up E-commerce tracking in Google Analytics 4. Ecommerce tracking allows you to track the performance…
GA4 limits are something you need to be aware of so that you don’t end up getting frustrated when things…
Google Analytics 4 is a great tool to have. To better prepare, you should start planning your Universal Analytics to…
By default Google Analytics 4 (GA4) retains the data for 2 months. As a result, you will only be able…
What is a user journey? A customer journey is a sequence of steps that a user undertakes while using the…
Google Analytics has been used by advertising and marketing professionals for many years. Ranking among the top search engines globally…
An event is one of the user’s interaction or an action with a web page element in a mobile app…