What is behavioral modeling? Behavioral modeling is a statistical technique that uses machine learning to predict the behavior of a…
GA4 – Reporting for Google Analytics 4 addon is available on the Google Workspace Marketplace. This add-on allows users to…
One of the best practices of any analytics implementation is testing and verifying that the analytics set up is actually working.
We discuss how you can do so using the real-time report in GA4, Google Tag Manager and Tag Assistant and the DebugView in GA4.
GA4 Report Filter allows you to add a filter to the detailed reports. to narrow down the data that you…
What is the Audience report in GA4? The Audiences report in Google Analytics 4 is a report that shows you…
A custom funnel report in Google Analytics 4 is a report that allows you to track the steps that users…
Comparing Average Engagement Time in GA4 with Average Time on Page with UA is like comparing apples to oranges. Even…
These days there is a lot of buzz in the marketing community about the use of Artificial Intelligence (AI) and…
As you migrate from Universal Analytics (also called UA or GA3) to GA4, you are going to be comparing the…
Learn how Piwik PRO safeguards your valuable data with robust security measures, ensuring privacy and compliance for your analytics needs.
Understanding how users interact with your website is crucial for optimizing its design, layout, and overall user experience. One powerful…
GA4 allows you to send data to BigQuery. If you want to give access to other people in your organization…
In Univeral Analytics, the old version of Google Analytics, there were metrics called “Unique Pageviews”. However, that metric does not…
Discover the comprehensive features of Piwik PRO, a leading analytics platform that provides deep insights into website performance and user behavior.
In Google Analytics, the Lifetime Value report provides insights into the value that customers bring to a business over their…
Sign in to your Google Analytics account using your Google account credentials. Navigate to the Admin section by clicking on…
In today’s digital landscape, multi-channel marketing has become essential for businesses to reach their target audience effectively. With the rise…
Discover how Google Analytics 4 can revolutionize your search engine optimization efforts. Let’s dive in and unlock the potential of…
As a content marketer, you’re constantly looking for ways to improve your content strategy and get more out of your…
As you might already know, Universal Analytics (also called GA3 or UA, the old version of Google Analytics) will stop…