Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and…
Event and event parameters are core to GA4 configuration. Every action a user takes on your site can be tracked…
What is AMP and why use it? AMP was created by Google in 2015 as a way to improve the…
Google Analytics 4 (GA4) is the latest version of Google Analytics, designed for the future of measurement. It is a…
Google AdSense is a program that allows publishers to earn money by displaying ads on their websites or apps. Google…
The ability to deploy a Google tag within Tag Manager will be available from early September, and the team at…
What is custom campaign data? Custom campaign data is information about your marketing campaigns that you can add to your…
What is DebugView? DebugView is displays events and user properties in Google Analytics 4 that allows you to monitor events…
Google Analytics 4 (GA4) represents a significant leap in web analytics, offering advanced tracking and insightful data for websites. If…
What is behavioral modeling? Behavioral modeling is a statistical technique that uses machine learning to predict the behavior of a…
GA4 – Reporting for Google Analytics 4 addon is available on the Google Workspace Marketplace. This add-on allows users to…
One of the best practices of any analytics implementation is testing and verifying that the analytics set up is actually working.
We discuss how you can do so using the real-time report in GA4, Google Tag Manager and Tag Assistant and the DebugView in GA4.
What is the Audience report in GA4? The Audiences report in Google Analytics 4 is a report that shows you…
A custom funnel report in Google Analytics 4 is a report that allows you to track the steps that users…
As you migrate from Universal Analytics (also called UA or GA3) to GA4, you are going to be comparing the…
In Google Analytics, the Lifetime Value report provides insights into the value that customers bring to a business over their…
Sign in to your Google Analytics account using your Google account credentials. Navigate to the Admin section by clicking on…
In today’s digital landscape, multi-channel marketing has become essential for businesses to reach their target audience effectively. With the rise…
As a content marketer, you’re constantly looking for ways to improve your content strategy and get more out of your…
Direct/None traffic is a type of traffic that represents visitors who arrive at a website without a referral source. In…