In the evolving digital landscape, businesses are increasingly embracing a multi-platform presence, encompassing websites and mobile applications. To effectively track…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and…
Google Analytics 4 (GA4) provides a variety of metrics to help you track the revenue generated by your website or…
Before you start diving into GA4 data in BigQuery, let’s take a look at what BigQuery is. If you already…
In the previous post. I provided various reasons to send the GA4 data to BigQuery. In this post, I will provide…
Item-scoped custom parameters in Google Analytics 4 (GA4) allow you to collect additional data about the products or services that…
By default, none of the reports in GA4 shows Bounce Rate. When GA4 initially launched it did not have Bunce…
Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer…
Audience triggers in GA4 let you trigger (fire) an event when a user matches the definition of an audience and…
One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…
Tracking file downloads in Google Analytics 4 (GA4) is an important way to measure how users are interacting with your…
Content groups in google analytics 4 allow us to categorise content in buckets thereby enabling us to view content metrics based on related groups of information instead of individual pages. Using content groups, we can assess which of our product or service categories are performing well or not. Most importantly, we can establish how and which of our website content is helping in achieving our business objectives.
In this post, I will share several GA4 BigQuery Examples Queries and also provide you with information on getting a…
GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics,…
Here is a question that we got from a user Our campaign landing pages have a lot of traffic from…
The outbound clicks feature in GA4 allows you track the number of clicks you are getting on a link that…
GA4 Site Search tracking is a feature that lets you track the keywords users are searching on your site. These…
Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…
What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…
A4 Effective user ID is a unique ID associated with a user’s browser instance or app installation. Google Analytics uses…