SQL is becoming an essential skill for digital marketers and marketing analysts. This article shares seven essential SQL commands or…
Date control in Google Data Studio allows users to pick the right date for reporting and analysis. Let’s dive into…
What are these: cookies, JavaScript local storage, and session storage? What are the differences, and when to use which one?…
How to pass UTM parameters from the landing page to other pages? This is question and answer is part of…
This is a frequently asked question about blocking IP addresses in Google Analytics. Blocking a range of IP addresses If…
Custom JavaScript Variables in Google Tag Manager allows you to create your own variables to provide you with the data…
Google Analytics 4 Setup is very different from Univeral Analytics, popularly known as Google Analytics or GA3. Since the complete…
Google Tag Manager has a lot of built-in variables that are pre-created for you. However, these variables can’t be customized…
GA4 allows you to export the data directly in BigQuery. The process is easy to set up but why should…
Bounce Rate is widely used by Digital Markters and is readily available in Google Analytics report. In this post, I…
Google Tag Manager is written in JavaScript. Everything you configure in Google Tag Manager (GTM) is essentially writing JavaScript code.…
Link your Google Ads account to your Analytics property to see the full customer cycle, from how users interact with…
Google Analytics provides a unique id for you to track your website/app. When you place a code on your website/app…
Google Signals is a feature that allows Google to collect data on people who are both signed into their Google…
Cross Domain Tracking in GA4 or Universal Analytics (GA3 or old Google Analytics) allows you to track multiple domains in…
What is GA4 Debug View? Debug View in GA 4 (Google Analytics 4) is a feature that allows you to…
GA4 Advanced Segments, Audiences, and Comparisons are three ways to group your visitors, sessions, and events in Google Analytics data…
The comparison feature in Google Analytics (GA4) allows you to compare one subset of your data with other subsets. Comparison…
In simple terms, a segment is a subset of your data. In GA4 segment allows you to narrow down and…
Exploration is one of the most important features of Google Analytics 4 (GA4). It is a collection of advanced analysis…