The outbound clicks feature in GA4 allows you track the number of clicks you are getting on a link that…
GA4 Site Search tracking is a feature that lets you track the keywords users are searching on your site. These…
Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…
What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…
A4 Effective user ID is a unique ID associated with a user’s browser instance or app installation. Google Analytics uses…
GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining…
GA4 Data Filters is the feature in Google Analytics 4 that provides the ability to apply filters to detail reports,…
Google Tag Assistant is a google chrome extension used in troubleshooting installation of various google tags to ensure that they are installed correctly and are working. We discuss on how to install it, but most importantly how to use it to ensure that your tags are intact and in place.
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, which aims to provide a more complete and…
I hope you already know that you cannot send PII data to Google Analytics. Pii data includes information such as…