GA4 Comparisons allows you to break down your reports by various attributes. You could not save comparisons for future use…
In this post, I will share how you can recreate the “Session” metrics in BigQuery. There are three ways to…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? This is a question asked…
Here are some things that our team worked on recently. Facebook Conversion API setup to resolve data gaps in Facebook…
GA4 Client ID is a unique ID that GA4 generates to track users on your site. This ID is created…
Google Consent Mode lets you communicate the consent the website and app user has given for using cookies. How consent…
GA4 Key Events is the new name for what was previously called “Conversions” in GA4. Now, here is what you’ll…
As you might already know, GA4 does not provide a lot of pre-defined reports, However, it does allow you to…
As the deadline for backing up Universal Analytics data looms, you might be wondering about your options for backing up…
Trend change detection in GA4 surfaces subtle but long-lasting and important changes in the direction of your data. GA4 shows…